Client communications are important.
Plain and simple. When you run a service-based business, communication with your clients is everything. Proper client communication keeps your company thriving.
If your client communications leave something to be desired, that could mean lost opportunities–fewer sales and follow-ups. These setbacks require more money for marketing, and they create an overall downward trend for revenue and profits. It doesn’t have to be that way. It can be much more simpler.
Self correct
You will never improve your client communications if you don't ask for feedback. Routinely ask your clients, how they rate their interactions with you or your company. If you are running a business where you don't have the opportunity to interact with the clients so much, consider designing a questionnaire for them to complete or have a member of your team do a follow up with them.
Remember anytime you lose a client, especially one you have had a longstanding relationship with, you will want to do everything possible to determine what went wrong.
Ask yourself this question !
Could the collapse of the relationship have something do with anything your company could do better with its client communication?
Isabelle Filion
IF HAIR professional
